Our Goal
We want to see your business succeed. We’ve helped hundreds of brands unleash the power of digital marketing. We strive to make each project unique and individual. Our professional trademark is creating customized content that stands well apart from the “clutter” and performs above and beyond every single time.
Our Story
Looking back, it seems like it was meant to be. A client approached Tom to build her new website, and Sara to write the content. It didn’t take long to realize this was a winning combination. Tom had already been creating stunning websites and successful social media campaigns for over a decade. He had been considering adding to his team, but it needed to be the right fit. He wanted an experienced writer to create content that spoke his customers’ language. Sara is that content writer.
About Tom
With over 10 years experience in website creation, graphic design, and marketing, Tom Metcalfe knows what he’s doing. He lives and works in rural Montana, and is familiar with the unique challenges and opportunities Big Sky businesses face. Tom has created over 200 websites, and he particularly enjoys building the big sites that other designers find intimidating. Whether your business is big or small, Tom has the experience and expertise to create an online presence that sells. When you work with Tom, you are getting the experience of a large marketing firm, without the high price tag. Tom’s connection to community makes him the ideal person to take your Main Street business online.
About Sara
Sara Beth Wald has a lifelong love of writing. She has a master’s degree in journalism, and over the course of her nearly 20-year career she has written for the corporate, academic, nonprofit, and print media sectors. When writing for Metcalfe Media, Sara relies on her eight years’ experience as a small town syndicated newspaper columnist to inform her approach to Main Street business. A child of the Montana Hi-Line, Sara knows that the heart of Montana can be found in the businesses that call the rural West home.
Why Metcalfe Media?
We offer the same experience and professionalism as a larger firm, without the overhead. Keeping our agency small allows us to provide incredible value without sacrificing quality. Every client receives our full attention from start to finish, and if you have questions after your project concludes, we’ll always be here to help. With Metcalfe Media, you are getting a custom-built website that uniquely reflects your business.
The quality is in the details.
Metcalfe Media is the best of both worlds. Our sites offer the design, attention to details, functionality, technical support, and search engine ranking of a high-end marketing firm, without the high price. Can you find someone who could build your website for less? Possibly. But you aren’t going to find anyone else who offers Metcalfe Media quality at our price point.
Couldn’t I build my website myself?
There are a lot of options out there to build a website yourself. Platforms such as Wix and Squarespace offer pre-designed templates that make it easy to simply plug in your information. But just because you can doesn’t necessarily mean you should. In our experience, many people who build the site themselves put in hours of work, only to realize that their site isn’t all that user friendly, and no one seems to be able to find it online.
This is because a website is so much more than what you see on the screen. Just as a building on Main Street requires routine maintenance, so does your website. If you aren’t familiar with what it takes to keep a website up and running, it won’t be long before your website crashes, and you won’t have any idea how to fix it!
And if you don’t know how to create content for your website that appeals to search engines, chances are, Google (and your customers) won’t be able to find you. A professional website writer knows how to enhance your content for search engine optimization (known as SEO). Without high quality SEO, your website won’t convert to sales.
In today’s competitive online marketplace, simply having a website isn’t enough. The website is like a business card. It needs to be professional and effectively communicate what you do and who you are, and if you don’t make it accessible, no one is going to know you’re out there. Just as a business card doesn’t do you any good if you keep it in your pocket, a website doesn’t do you any good if you aren’t getting noticed by the search engines.
Many businesses who cut corners on their website by either building it themselves or paying an inexperienced designer end up eventually needing a professional to step in to clean it up. And speaking from experience, it can cost as much if not more to clean up a problem site than it would’ve to have it done right the first time.
